Online businesses may be consigning shopping malls increasingly to the shade, but retail companies must continue to deal with the physical world. Products bought online still need to get from the warehouse to the customer, and unless you have the resources to dabble in drone technology, this means using a courier service.
However, you can't just choose any company to provide this vital task.
If the delivery goes wrong, it does little good to blame the courier. Your business will be the one taking the flack.
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That is an essential function to get right if you want to keep customers informed and reduce the load on your customer services department.
It's an unfortunate fact that some customers will try and falsely claim non-delivery, and so there need to be bullet-proof measures in place to prevent this.
You may not have any of these particular requirements, but it reflects well on a company if they're prepared to offer them.
If you are running an online store, you'll want your shipper to integrate with your system, whether that is Shopify, WooCommerce, Magento, or something else; having plugins and extensions that are maintained and kept up-to-date working with your system is vital to avoiding unnecessary manual data input.
Lastly, the professionalism of the service will directly influence a customer's perception of your own company.
A courier is often the only physical point of contact when conducting business online.
Offering the best products and service in your industry counts for little if the final step of your operation isn't up to scratch, and the customer isn't happy with delivery.
Luckily, although you may need to outsource this function, its effectiveness isn't entirely out of your hands.
Asking these questions before hiring a courier will ensure that both you and your customers are happy with the service they provide.
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