Wondering where to start when it comes to improving your store digital presence? Well, you’re not alone.
Digital presence has always been a hot topic for very good reasons.
It can help spread the word about your online store and connect you with customers who otherwise wouldn’t have known you existed. You can only reap the benefits, though, if people actually find and buy your products. So how can you boost your store's digital presence?
In this blog post, I’ve set out to share my best recommendations on how you can widen the reach of your online store and boost your success in the digital world. Enjoy!
1. Effective SEO strategy for a better digital presence
1.1 Understand Your Customers
Let me start by stressing the importance of conducting a deep research into who your customers are. You have to identify who the right customers are for your products or services — and who are not. You also need to figure out where they spend their time and what they pay attention to.
The challenge here is that your audience, and their needs, will change over time. That’s why it’s important to do this research more than once so you can adjust your SEO strategies accordingly.
1.2 On-Page SEO for Ecommerce Sites
Find keywords that sell for your products.
Keyword research is the first and the most important step in an ecommerce SEO campaign.
Without this, you’ll be flying blind, relying on ‘your gut’ to drive traffic to your online store.
Before you use any keyword, use google keyword planner to know how often people search for it, how competitive it is in the paid advertising space (cost-per-click, or CPC), and what people are looking for when they use that keyword.
Use your keywords wisely and don’t overload your product titles and descriptions with them. Don’t forget to use your primary keyword in your product headline, description, meta description, image alternate attributes, and subheadlines.
Optimize Your Titles, Meta Descriptions, images and H1/H2’s
When it comes to your online store pages, make sure to place keywords on H1 & H2s as well as the pages titles, body copy, images and meta descriptions. This will help you make your online store more visible in the search engine results pages (SERPs).
Optimize your product pages
It’s no secret that product descriptions are often a challenge for esellers. One of the best ways to separate yourself from your competitors is by focusing on the psychology behind the product. Why would someone purchase your product?
Make sure to include multiple details in each description. Your goal is to hit at least 500 words. I encourage you to spend some time researching keywords and include them in places that make sense to avoid keyword stuffing.
Include customers reviews and interaction
The easiest way to provide an engaging product pages content is by including customer reviews.
Customers reviews can help you to:
- Boost the trust in your online store, product, or service
- Influence the decision-making process
- Shorten the time to buy a product
- Improve SEO positioning
Does it sound attractive? Don’t hesitate to ask your customers to write a review. And while we’re at asking, don’t spam your customers with emails and messages. You will achieve just the opposite effect and discourage your clients to leave a review.
Google finds your products and pages best when they’re interlinked.
Internal links also aim to connect your content and give search engines an idea of your website structure. With that being said, using the right internal linking strategy can boost your ecommerce SEO!
Here are the several things to take into account to set up an effective internal linking strategy:
- Define the ideal structure for your online store
- Add contextual links
- Add a related post section
Include and optimize your images
One of the most important ways for improving your search engines results is optimizing your images.
Here are 6 important optimization tips you need to know:
1. Choose the right format
2. Compress your images
3. Create personalized images
4. Make sure there’s no copyright conflict.
5. Customize image names
6. Write SEO-Friendly Alt Text
Use Markup to Enable Rich Snippets
Do you know that you have an advantage that most sites don’t have?
In fact, you can provide search engines with detailed product information to display – such as price, availability, and review ratings using Markup.
Online stores that get featured in the Rich Snippets and Knowledge Graphs are the first place where visitors want to click.
Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting.
1.3 SEO Offsite Optimization
Backlinks are another ranking signal Google uses to determine where your pages belong in the SERPs. The more backlinks you have from high-quality sites, the more authoritative your site becomes.
Building backlinks for ecommerce sites is not really difficult. Guest posting on blogs related to your niche is an easy way to build links. You need just to inform the blog owners that you’re interested in doing so and submit them your ideas for potential guest posts.
2. Start Google Smart Shopping Campaigns for a better digital presence
Smart Shopping is a new campaign type within Google Ads, with the goal to simplify advertising products on Google Ads platform by using automated bidding and ad placement.
These google campaigns feature both Product Shopping ads and display ads including remarketing ads and similar audiences which are eligible to appear across Google.com, the Google Search Network, the Google Display Network, YouTube and Gmail.
Tips & Best Practices
- Use standard Shopping and re-marketing campaigns statistics to choose budgets. This will help you avoid insufficient funds issues.
- Use attractive visuals. Insert your online store’s logo. Images will be uploaded to the responsive display ads, and a user will definitely see them.
- Optimize your ads headers and descriptions.
- Decrease return on advertising spend (ROAS) to receive more conversions from your campaigns. Yes, this means you decrease your ROI. But you get the chance to gain more revenue due to the conversions number increase.
3. Master the social media game to improve your digital presence
Everyone agrees that in modern times, social media is still one of the main important drivers of traffic for online stores.
Implementing an effective strategy and powerful scheduling tools will allow you to:
- Expand your online reach and visibility
- Reach your target audience where they spend the most time
- Engage your target audience in a casual way
These five tips can help you make the most of social media, which can help you develop your online visibility:
- Focus on your audience preferred social networks
- Respond to user comments, questions, and reviews
- Post photos and videos to generate high engagement rates
- Promote posts to increase engagement, reach, and conversions
- Collaborate with influencers to reach your target audience at a cost-effective rate
Best social media platforms for online stores
4. Maximize your store digital presence using Email Marketing
Email marketing can help you generate more sales for your online store.
Marketing campaigns can be simple, such as sending an email to people who abandon their shopping carts. Or can be more complex, like running several campaigns that work simultaneously to increase your sales revenues.
Tips to craft amazing email marketing campaigns
- Building your ecommerce email list
To make people sign up for your newsletter, you first need to make them aware you’ve got one.
You can ask them to simply subscribe to your newsletter or integrate some sign up form on your website, blog and social media.
2. Send your emails at the right moment
Emails automation tools will help you to send emails when your leads are most likely to convert.
3. Personalize your email campaigns
Never send generic email campaigns. Make sure that the used content and arguments are relevant to your target audience.
4. Create an engaging content
Ecommerce email campaigns often focus on appealing images and flashy design. But that’s not all there is to successful email campaigns.
Email copy is also important. Very important. So pay attention to it.
5. Always be optimizing
Use data to formulate A/B tests and optimize your campaigns and win the long game.
6. Pay attention to your mailing frequency
Frequency is a crucial factor when it comes to email marketing. It’s not so easy to find the right balance between not being annoying and not being forgotten.
Find out how to choose an optimal frequency for your email campaigns based on your results and statistics.
Amplifying your digital presence with the mentioned strategies can spell success for online store. Experiment by starting with a small budget to see what makes the biggest impact and works for you. If you’re ready to take your fulfillment, shipping and warehousing to the next level don't hesitate to contact us to book a free demo