Buying from e-commerce stores has grown in popularity in recent years, but this has resulted in far greater competition.
Every store owner now needs a clear promotional plan in place to reach a significant audience. SEO still remains a major priority for most stores as it can lead to a consistent flow of targeted visitors.
For many businesses, though, SEO doesn't offer the kind of results they anticipated. Using an SEO agency can solve many of these problems and the following benefits should illustrate why outsourcing the work can be so beneficial.
A lot of SEO knowledge comes from experience.
When you operate a single site it can be difficult to make categorical conclusions from your decisions. Some industries might be less competitive, so certain promotional strategies work well. Others, though, might require a different approach to deal with sites operating with a large budget.
The experience of an SEO agency can be useful as they will have dealt with all kinds of scenarios, offering appropriate solutions at each stage.
SEO is not an easy concept to understand, with varying opinions being given about each aspect of the process.
Most site owners will admit to making some mistakes that set back their progress a while.
As SEO doesn't offer immediate results, though, these mistakes might take a long time to be realized. An SEO agency will be aware of the common mistakes, helping to bypass them when they arise.
There is no certain approach to SEO, but you need to be able to spot processes that have minimal chance of being effective.
Much of SEO insight comes from testing. You can theorize about search algorithms and new concepts, but you won't know anything without testing on live sites.
The average e-commerce store will only have a single property, making it hard to run any serious tests.
An SEO agency, though, will have the data from their clients and their own testing sites to look at.
Additionally, agencies will often work with mastermind groups to stay on top of new approaches and information.
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While SEO can be a cost-effective strategy, it is not free to do on a serious level.
Effective research and analysis requires premium tools that monitor a huge amount of data.
In many cases, you need to use multiple tools that provide different features based on competitive analysis, keyword research, rank tracking, and more.
An SEO agency will usually have a number of effective tools, paying for the enterprise version of the product.
A few examples of tools an agency may use:
Working with an agency will involve setting goals based on ranking and traffic.
You may want to drive traffic to your entire store or focus on a limited number of product pages.
By agreeing on these goals you will make the agency accountable.
The agency will have a plan in place and send frequent reports to detail the progress.
Having these goals ensures everyone is working towards the same results and there should be no communication issues.
SEO may become the most important traffic strategy for your e-commerce store. While paid advertising offers immediate traffic, the costs may be prohibitive in the popular markets.
SEO is also competitive, but there are many opportunities to find less obvious keywords.
Using an SEO agency can also give you an edge, with an expertise that is often gained from running numerous campaigns across different industries.
When you can find an SEO agency with a track record and proven results, using their services might be the best marketing decision you have ever made.
For example, when you partner with an end-to-end global 3PL solution, like Fulfillment Bridge, you gain in the number of countries you can sell to, shipping fee reductions, inventory management and more.
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Once you have your site optimized, from guests checkout options and pricing to images and user generated content, your sales will start to climb. Prepare to keep your customers happy and yourself sane by taking advantage of the full suite of Fulfillment Bridge Ecommerce solutions.