Though blogging requires time and commitment, it also carries the potential (if done correctly) to help an e-commerce business reach new heights.
Whether you want your e-commerce website to obtain top search rankings on Google or Bing, create a personal attachment with your customers, educate them or increase the visibility of your online store, having a blog can just be a powerful solution.
Running a blog for your e-commerce business requires the following:
- Sound knowledge about the target audience
- Clarity of business objectives
- Setting up a consistent blogging schedule
- Having a measurement system in place
According to a survey conducted by Forrester Research, as little as 26% of all retailers (that participated in the survey) plan to start a business blog.
Stats like these clearly indicate that not many e-commerce businesses have implemented a blog yet. And if you are ready to devote adequate time to e-commerce blogging, you're sure to expand the presence of your online business over a short span of time, attract more customers and make more sales.
Imagine how quickly starting a blog can get you ahead of the game.
Whether you already have an e-commerce blog running or want to start one right away, here are seven tips for improvement.
1. Address the Needs of the Target Audience
Before you start a blog for your e-commerce business, you need to know all the details of the target audience you are seeking.
Blogging just for the sake of blogging isn't going to deliver any results at all.
If you don't want to waste your time, you should clearly know who your target audience is and then address their needs by covering relevant news, information, and industry updates on your blog.
Take a step back and think again before writing a new post.
Use your e-commerce blog to educate customers.
When you desire to sell more products, you should first focus on providing your customers with handy tips and tricks that solve their day-to-day issues.
Remember that an educated customer is quicker to make a buying decision than an uneducated one.
3. Say 'No' to Blatant Promotion
Though your e-commerce blog is a good place to promote your products, you should not do it excessively.
Blatant promotion can turn off readers. Even when you are writing promotional posts, you should put your best copywriting skills to play. It's advisable to hire an experienced copywriter for the job.
4. Reward Existing Customers
It's also important to reward your existing customers.
By rewarding your existing customer base, you'll hit two birds with one stone.
One, you'll keep existing customers coming back.
Two, you'll attract new customers to your business.
There are several ways to reward your existing customers and show that you really care about them and value their involvement with your company.
Some of them include:
- Announcing discounted offers
- Organizing contests
- Offering special buying opportunities
- Joining the conversation (with customers)
And your blog is a great place to achieve all these things.
5. Ask Questions
Yet another way of engaging readers on your blog is by asking questions.
Whether you want to increase the number of blog comments or collect some of the most valuable feedback from readers, asking is the best thing you can do.
Asking for feedback in blog posts also allows you to learn so many things about your readers or customers and use them to improve your products or site.
6. Link Internally (but be Relevant)
Since this is your e-commerce blog, you have complete freedom to internally link to different pages on your website with optimized anchor text.
While internal linking improves the SEO of your site, you shouldn't ignore relevance.
Whether you link to other posts on your blog or product pages on your website, you should make sure that the internal linking is not out of context.
One of the most effective ways to improve your e-commerce blog is publishing posts on someone else's blog with a link pointing back to your own site.
Guest blogging, or guest posting, is superb for SEO. However, you need to choose only those niche sites (for guest posting) that have excellent search engine authority, what aHrefs calls DR and Moz calls DA.
The good news for you (as an e-commerce business owner) is that there are only a handful of e-commerce websites that have blogs attached to them.
Now, this is something that you can use to your own benefit.
Starting an e-commerce blog can quickly provide you with an extra edge over the competition.
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