When operating an e-commerce business, it can be a joy to watch those completed order emails come in throughout the day.
However, on the other side of the coin, it can be painful to look at your site’s analytics and see customers adding items to their cart but never completing their purchase.
How to reduce cart abandonment becomes a focus once you realize how much it is costing you.
Though a certain level of cart abandonment is to be expected, excessively high abandonment rates can have a huge negative impact on your company’s bottom line.
Luckily, however, there are a few techniques that you can use to reduce your website’s shopping cart abandonment rate, such as:
When searching for reasons why your customers tend to abandon their carts, “unexpected fees” is likely to be quite high on the list of responses.
In other words, customers hate adding a $10 item to their cart, clicking through the checkout process, and then finding out that they will need to pay an additional $5 in shipping to receive the item.
However, you can avoid giving your customer nasty surprises such as this by offering free shipping.
You can provide your customers with free shipping through a promotional offer, a minimum-spend offer, or you can even bake the shipping costs into the original price of the item.
Whichever option you choose is likely to do wonders for your shopping cart abandonment rate.
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When a customer is purchasing an item from your store, it should be your goal to make it as easy as possible for them to do so.
This is because when your customer needs to click through four, five, or even six pages before they can actually purchase their product, they are likely to give up before finalizing the sale.
Instead, try to create a checkout process that forces the customer to work through as little pages and steps as possible.
Don’t force them to make an account and don’t force them to provide any unnecessary information.
By streamlining and simplifying your checkout process in this way, you can see a sharp reduction in your cart abandonment rates.
When operating an e-commerce business, it is important to remember that each of your customers is likely to have a different preferred payment method than the last.
For some customers, PayPal is their primary option, while others will prefer to pay with their credit card. In some cases, your customers will want to pay with Bitcoin or a similar cryptocurrency.
However, as you might expect, if your company is unwilling or unable to accept payment via your customer’s preferred payment option, there is a good chance that they will just abandon their cart and shop elsewhere.
With this in mind, e-commerce stores who wish to reduce their cart abandonment rates should make a point of accepting as many different payment methods as possible.
Shopping cart abandonment is always going to be a part of operating an e-commerce business, and it is impossible to get rid of the issue entirely.
However, by implementing the techniques outlined in this article, you will be able to massively reduce your website’s instances of cart abandonment.
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