You could be doing everything right with your online store and still not be able to drive sales up. Many novice business owners don’t realize that a low conversion rate decreases the Average Revenue Per User (ARPU). 

Learn how to boost conversion rate using eCommerce optimization tools. We have hand-picked these 7 tools for you!

What is The eCommerce Conversion Rate?

It is the percentage of visitors to your website who complete the desired action, i-e, purchase something from your online store.

However, an actual purchase is not the only conversion for an online store. Other desired actions that count as conversion are:

  • Visitor adding a product to wish list.
  • Email signup.
  • Social media shares.
  • Mention in blogs and articles.

Using conversion rate optimization tools can increase ECommerce conversion rate. Keep reading to find out what these tools are and how you can increase your sales through them!

Conversion Rate Optimization


Conversion Rate Optimization (CRO) is the process of increasing the percentage of conversions through different tools. 

Numerous eCommerce tools help convert visitors into buyers for your eCommerce business. These tools analyze your current conversion rate issues and give you reliable solutions.

Why is Conversion Rate Optimization Important?

CRO is crucial as it allows you to maximize the value you get from your existing visitors. CRO minimizes the cost related to acquiring a new customer and maximizes the revenue per visitor. 

For example, if an eCommerce business has a conversion rate of 10% and the business’s landing page receives 1000 visitors per day, 100 visitors become customers. If the conversion rate increases by 20% through conversion rate optimization tools, the number of conversions increases to 200 per day.

7 Different Optimization Tools to Boost Conversion

The first conversion optimization tool that we have picked for you is Google Analytics 360 Suite. You can create custom reports, see real-time traffic data, and identify the route incoming traffic takes.


The most valuable advantages of Google Analytics 360 Suite according to users are:

  • It is easy to use and effective.
  • You can track users precisely.
  • You can measure ad performance.
  • It shows where visitors are dropping off.


Typical disadvantages of Google Analytics 360 suite according to users are:

  • Connectivity with other software is limited.
  • Customer support is not helpful.
  • No long-term value tracking of visitors.

HotJar is a handy tool to understand how visitors interact with your website. HotJar can capture up to 10,000 page views and give you a detailed analysis of visitor interaction. An invaluable tool of analysis with HotJar is the session recording. The software automatically records all individual user sessions. You can watch these sessions to understand user behavior.


Advantages of HotJar, as mentioned by users, are:

  • User-friendly interface.
  • Accurate representation of traffic.
  • Shows obstacles in converting visitors.
  • Continuous improvements.


Typical disadvantages of HotJar are:

  • Not practical to use for mobile apps.
  • Integration with other tools at the user level is unavailable.

Mixpanel is the most helpful tool in analyzing user behavior. It tracks each visitor distinctly and analyzes the behavior of visitors who convert into customers and those who don’t. Mixpanel provides a deeper analysis of visitor behavior than all other tools and allows you to identify significant conversion barriers. Removing these barriers will improve your eCommerce conversion rate.


  • Detailed engagement data of users.
  • Various reporting options to visualize the data.
  • Gives a live view of users on your website


  • Expensive premium plans
  • Weak customer support

The landing page is the most crucial for your eCommerce business, where most conversions occur. Unbounce specializes in optimizing your landing page. It lets you create and test new landing pages with its excellent features.

The most exciting feature of Unbounce is the Dynamic Text Replacement (DTR) which optimizes your landing page according to SEO. DTR makes your landing page relevant for each user.


  • Excellent customer support.
  • Valuable resources for creating landing pages.
  • Integrated cross-channel reporting.
  • Store and use email information.
  • Useful template library.


  • Expensive premium plans.
  • Lack of advanced marketing tools.
  • The mobile app is not helpful.

A conversion cycle is when you convert visitors into paying customers and customers into loyal buyers. As the name suggests, Active Campaign actively tracks users through the conversion cycle to repeat buyers. Active Campaign has an excellent marketing-through-emails feature that helps you convert visitors into repeated buyers.


  • Easy-to-use templates.
  • Easy to track target customers.
  • Cost-effective option.


  • Complicated automation features.
  • Linking targets to automation is complex.
  • Weak customer support.

Pingdom is a tool for speed optimization which diagnoses the root cause of slow loading times. Research shows that 90% of users leave your website if the loading time is more than 3 seconds.

Pingdom solves this issue through speed optimization.


  • Efficient page speed analysis.
  • Measures the response time of clicks.
  • API recovery.


  • Reports are not customizable
  • Expensive 
  • Weak customer support.


InMoment specializes in collecting and analyzing customer feedback. It’s a helpful tool to understand your customers and identify the conversion barriers. InMoment contains the actions of all visitors on your website, interpreting the data for your eCommerce business.


  • All information is contained in a single location.
  • Suitable for a hospitality-based company.


  • No option to edit information.
  • Customer support is only via email.

Learn more about eCommerce conversion optimization!

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