eCommerce will take up 23% of global retail sales by 2023. Consumer behavior has changed significantly amid the global pandemic. 79% of American consumers shop online, and sellers recognize this trend. More and more people are trying to launch their online businesses.

It’s hard to make your eCommerce store stand out in this overcrowded online marketplace. But don’t worry; we’re here to help you make your business the best through optimization techniques.

Read on for 10 proven tips to Optimize your eCommerce store!


Top Tips to Optimize Your eCommerce Store


1. Site Design & Structure

Your website’s design and structure are crucial for your eCommerce store on two fronts. 

  1. Website Optimization, according to SEO, improves your ranking on search engines and draws traffic to your site. By structuring your website, you’re grouping your content topically. As a result, search engines find it easier to find your website and measure its performance over time.
  2. The impressive design, speed,  and usability of your website will convert those visitors into customers.

Optimize your website’s design and structure to draw traffic to your site and improve your conversion rate. We recommend using Unbounce to design the perfect landing page for your eCommerce store.


2. Consistency with Quality Content

Consistency is the key to success in every endeavor. It’s just as crucial if you’re aiming for the sustainable success of your eCommerce store. Consistent content marketing is the most effective method to engage your audience and develop a brand presence. 

In fact, quality content attracts the right audience to your website.Eventually, you increase the level of engagement and help get them to the next steps. 

If a visitor finds the content valuable, then they are more likely to share it and take action. You’ll be able to turn your visitors into paying customers and customers into repeat buyers. 

Be consistent with your content, and never compromise on quality.


3. On-Page and Off-Page SEO

Most consumers find their desired product through search engines. Optimize your website according to SEO guidelines to attract organic, high-quality traffic. An effective SEO strategy focuses on both On-Page and Off-page SEO.

On-Page SEO

On-Page SEO refers to all the techniques you can use on your website to rank higher on Search Engines. It includes optimizing your Title tags, Headings, URL structure, and Meta Descriptions.

Learn how to Optimize your website with on-page SEO to drive quality traffic to your site and improve sales.

Off-Page SEO

An essential tool of Off-Page SEO is drawing traffic to your sites through backlinks. 

However, the quality of backlinks matters more than the quantity. 

Irrelevant backlinks will do no good for your Search Engine Ranking. According to Digital Marketing Institute, a single backlink from a credible website is worth more than 100 irrelevant links.


4. Easy Checkout Process

The checkout process refers to the steps your customers follow to purchase items in their shopping cart. Even if a customer decides to buy from you, a complex checkout process can be off-putting enough to change their decision. All the essential steps from shipping information to payment confirmation should be easy to follow for consumers of all ages.

Perfect your checkout process and flow to increase your conversion rate!


5. Promotion and Brand Awareness

You can be selling the best product at the most competitive price and still not selling it. Consumers can only buy your product only if they know it exists. That is what happens when you don’t have a well-directed marketing strategy. 

The promotion of your product should reach your desired customer, and your selected customers should be aware of your brand. Devise a marketing strategy and promote your online store to boost your sales.


6. Mobile-Friendly Website

More than 40% of purchases use mobile devices. That means you lower your chances of making a sale by 40% if your website is not mobile-friendly. Optimize your Website for a responsive design, so information is accessible on every device. 

Test your website’s design and also take customer feedback. A mobile-friendly website means more visitors and a higher ranking on search engines.


7. Let Customer Add Reviews

Add a customer review option to every product page as well as your homepage. Optimize your website such that users are encouraged to leave a review. You can also send automated emails to customers for review on their recent purchases. Customer review can help you optimize your website better and engage your customers. 

Learn how to convince your customers to review your products and engage your customers for better sales!


8. Reduce Cart Abandonment

An online cart is abandoned 67.9% of the time on average across all industries. That’s almost 70% of missed opportunities to earn revenue. We discussed earlier how improving your checkout flow can reduce cart abandonment. 

You can create an Exit-Intent popup to make one last effort at converting your visitors into customers. The popup appears as a visitor leaves your website during the checkout process. 

optimize ecommerce store

Check out these other tips to reduce cart abandonment, and capitalize on those missed opportunities! 


9. Clear Display of Prices

Consumers don’t trust a product if the price is not the first thing they see. Deceiving prices cause enough distrust for visitors to immediately leave your website. 

Never use an incorrect price as clickbait. You’ll increase traffic but not sales. 95% of visitors leave your website if your prices aren’t displayed clearly. Display the original price clearly on your product page to avoid losing valuable customers.


10. Use Strategic Internal Linking

An internal link is a link displayed on one page of a website that links to another page on the same website. Use strategic internal linking to pass authority from one page to a high-value, converting page. 

Usually, your homepage carries the most authority. Links from the homepage to product pages can convert visitors into customers. Internal linking, when used right, can improve your SEO ranking.

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