Choosing the right platform for your e-commerce store has a huge impact on how it will perform. There are two major platforms that dominate the market: Prestashop and WordPress. In this article, we will be discussing their differences, similarities, strengths, and weaknesses in order to help you make an informed decision about which one is best for you!

Prestashop VS WordPress : Brief Overviews

Prestashop overview


Prestashop is an open-source eCommerce solution. It is beginner-friendly, has been around since 2008, and has grown to become one of the most popular platforms on the market. 

Thanks to its intuitive dashboard, it’s very easy to use and install, so you do not have to worry about hiring an expert programmer. That being said, it does require some basic programming knowledge if it needs to be customized. 

Prestashop works with several payment gateways that accept both credit cards and PayPal payments, including Sage Pay (one of the leading e-commerce developers), Sofort (a German provider), Wirecard (a UK based provider), Nexi Payments (a major US provider), Stripe payment gateway (which accepts American Express Card) powered by Google Checkout, Amazon Payments powered by Paypal as well as other gateways.

Prestashop gives you complete control over what products and services are offered and also allows you to manage the process of shipping directly from within the program.

This open-source software includes essential elements that will help your e-commerce store run smoothly.

Essential elements such as:

  • SEO integration into category pages for targeted search engine optimization (SEO),
  • banners with special graphics for social media sharing, 
  • product recommendations based on past customer purchases, 
  • and a user-friendly shopping cart with tools that make it easy to compare shopping carts.

PrestaShop also has an API for developers who need to implement additional custom functionality in their eCommerce stores.

Read this: Fulfillment Bridge Partners with PrestaShop to facilitate Global Ecommerce Fulfillment for PrestaShop Stores

WordPress overview


WordPress is also one of those popular eCommerce platforms that can be used to build an eCommerce online store. It’s an open-source platform, but the software has been adapted into a powerful eCommerce solution for online business owners.

The software allows you to easily customize your official website using templates and HTML coding. Tech-savvy business owners can use free plugins, paid plugins, and themes to create their online store. However, users who do not have any coding skills will be out of luck because WordPress solutions are coded by web developers who know how to customize the platform.

WordPress has a great community with millions of users, which means that there is a large developer community to help you customize your online store. 

WordPress interface is easy to navigate and has a basic search engine built-in for SEO purposes. It can also be used as an open-source blog platform or a Content Management System (CMS).

Financial management is easy in WordPress thanks to the built-in accounting tools, including reports, and invoicing. The eCommerce platform is also compatible with a great number of plugins as well as new and standard features that can enhance your e-business store. This includes affiliate marketing plugins, shipping rate calculators, inventory tracking tools, order management and forms, and more!

Prestashop Vs WordPress: Features

Prestashop Features:

Here are some of the main features that make Prestashop a great eCommerce platform for small and large store owners:

  • Store templates

Prestashop features

Prestashop has a choice of nearly over 4.000 different store templates that are designed to look attractive and mobile responsive. You can choose from any of these templates, or you can customize your own with the built-in HTML editor.

This means that you will spend less time on design elements and focus more on promoting your products through social media and other methods. The platform also has SEO-friendly templates that your potential customers will be able to see on a search engine page, making it easier to get more visitors and convert them to customers.

Product options

Prestashop gives store owners the option of adding custom fields in their products, which allows you to collect as much information about your potential customers as possible.

You can add the following custom fields for your products in Prestashop:

  • Author, Artist, Category, Description, Features, and benefits,
  • Form type/form field name (for forms), Image ratio, and width (for images), L
  • ist price (in addition to the regular price)/List price only (as a standalone), List price with VAT/VAT-included list price,
  • Manufacturers name, Parent article ID, SKU number/SKU title (for products that are related to one another),
  • Stock availability status, Tags, Title, and a brief description.

Advanced custom fields can be used for multiple purposes in your online store. This includes product variants, such as size and color, and also points and badges. Using these custom fields will make your eCommerce website more customer-focused and easy to use.

Multiple channels of payment

Prestashop allows you to accept a variety of different payments in your online shop, with nearly over 100 reliable payment partners. This includes credit cards, PayPal, bank transfers, and more. You can also accept money from your customers using popular e-wallets like Skrill, Payza, and Neteller. This helps you increase sales volume by making it easier for shoppers to pay.

Content management system

You can create new pages and posts for your eCommerce store in Prestashop with a few clicks of a button! This feature is very useful if you want to add product updates, statuses for orders, customer reviews, or anything else that might help your customers.

You will not need any coding knowledge or help from third parties to update the content on your website.


Prestashop is multi-lingual and will allow you to change the language on your website for different audiences. You can also install Prestashop on a different language server, which will allow you to transform your store into any language that you want.

Shipping management

PrestaShop has built-in shipping management tools that allow customers to track their orders from start to finish. Shoppers who place an order can get an estimation of how much shipping will cost before they actually make the purchase.

Shippers can also upload their rates through PrestaShop, which is useful for finding alternatives to regular carriers and saving more on your shipping costs.

prestashop options

Customer management tools

Prestashop’s customer portal allows you to manage your customers from a single location. This is convenient because you can review the performance of your product sales, view customer information and update your orders from one place.

Social media integration

Prestashop has social media buttons on its website so that visitors will be able to share your products on their favorite social networks. This helps promote a sense of community in your online store and makes customers want to shop more.

Customizable mobile site

prestashop mobile responsiveness

Prestashop responsive design allows you to make your online store look great on both desktop computers and mobile devices. This is important because many shoppers begin their shopping on their phones, which means that you will be able to reach more potential customers through a responsive website design.

Real-time analytics

PrestaShop has real-time analytics tools that you can use to track the performance of your e-business. You will be able to see how many people visit your website, what they spent their money on, and lots more.

WordPress Features

WordPress comes with many features and functionalities. This makes it harder to decide which feature is better for your business.

Customizable themes

wordpress themes

WordPress has a wide selection of free and premium themes that you can use for your online business. These themes are available on WordPress’ parent site, where you can find several different designs to choose from.

User-friendly SEO tools

The WordPress platform makes it easy to add content and images to your website with a simple drag-and-drop system. You can also use the built-in search engine optimization (SEO) features to make your site more attractive to different kinds of audiences. WordPress’ SEO functions include internal links, categories, tags, and more.

Widget-based pages

WordPress allows you to create specialized pages for different types of content and information. You can use widgets to create customized pages that are highlighted on the homepage, such as your staff members or your company’s objectives.

Shopping cart and product management tools

WordPress has a powerful shopping cart and product management tools that are easy to add to your website through plugins or widgets. These features allow you to focus on selling products while letting WordPress handle the rest, including processing orders, shipping and

Email marketing features or integration

WordPress offers lots of email marketing services or tools that will help you keep in touch with your customers. You can use these features to send out discount codes, seasonal newsletters, and other information to your customers.

Promotion and discount code tools

WordPress lets you create promotional pages and banners for your products. This will help draw in more customers since they will know that there’s an active discount or special offer on the site.

Reporting tools and custom report features

WordPress offers many reporting tools that you can use to keep track of your business’s performance. These features include how many visitors or subscribers you have gained, the products that are most popular, and lots more.

Additional plugins

WordPress offers an unlimited number of additional plugins that are free and can be customized to install on your website. These tools are great for expanding the functionality of your online store and allow you to do more each month without spending any money on third-party services.

Blog Module

WordPress’ blog module is an important feature to consider. This function lets you create a group of articles on your site that are organized around specific categories or topics. You can easily share your expertise with customers, create an online presence, and attract new clients with this social media tool.

Mobile Device app

wordpress mobile responsiveness

WordPress has an application that you can use on the go to access your website. This is a useful feature for shoppers who want to compare products and look at different options while on the move. This app is also a good way to manage orders on the go, especially if you manage multiple orders at once from one location.

Plus, WordPress offers mobile-responsive designs that you can use on the go for shoppers using their phones or other portable devices. This feature is great if you want to save money on website design and optimize your store for shoppers on mobile devices.

Community support

WordPress has a large community of webmasters who help each other by sharing tips, insights, and professional advice.

wordpress customer service

You can join this community to learn more about how to enjoy WordPress’ many features (including blogging features, Woocommerce extensions, imagine WordPress themes and WordPress plugins, and more) or you can become part of the conversation if you have something valuable to share with your peers.

Content Management system

At its core, WordPress is a Content Management System that you can use to update and edit your website content without having to rely on other people for help. You can easily add new pages and images to each article and upload files quickly when you want to make changes.

What are Alternatives to WordPress & Prestashop?

There are many other e-commerce platforms that do not have the same functionalities as Prestashop vs WordPress. Here are some other services that might be better suited for you:

Magento is one of the most popular e-commerce platforms in the world. This service can be integrated into any eCommerce store, regardless of what type of goods you sell. Magento integrates with many popular payment gateways and has a large support staff for when you need help or have any questions.

Magento has been around for a long time and can be used to sell any type of product or service. The biggest drawback is the price, which can start from $2000 per month with the base package.

OpenCart is another e-commerce platform that’s easy to install and simple to use. This platform is great for diversifying your customer base because it supports more than 150 payment gateways for any currency.

OpenCart also has a very strong community of users, which makes it easy for you to find and install extensions that’ll help you run your business on top of the OpenCart platform. As with other similar platforms, OpenCart is completely free for users to install and use.

Shopify offers a variety of services meant to help you start or grow your business. They offer e-commerce solutions, marketing tools, and even payroll tools for running your entire company in one place. This platform has less flexibility than other platforms, but it’s quick and easy to use.

Conclusion- Prestashop vs WordPress: Which is Better for Your Ecommerce Website?

There are two distinct options available to you when it comes to choosing an eCommerce platform. The open-source eCommerce platform Prestashop is the perfect choice for smaller businesses, while WordPress can be used by both small and large stores. Your decision can make or break your online store.

Choosing the right solution for your eCommerce business is as important as choosing the right products and services for your customers. Your decision can make or break your online store.

At Fulfillment Bridge, we offer seamless integrations with different eCommerce platforms, including Prestashop and WordPress. Reach out to us for a free consultation so we can help you find the right eCommerce solution for your business

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