Shopify is the best eCommerce platform on the market today. With hundreds of in-built features, Shopify is the first choice of eCommerce businesses. It holds 20% of the market share and is the top choice of Nestle, Red Bull, and Tesla. 

If you have just finished setting up your online store at Shopify and are now looking to learn how to sell successfully– you’ve come to the right place!

Let’s jump right into it!

Why Shopify?

Let’s face it, most of us are not good with the technical aspects of setting up an online business, and if we do, our knowledge is probably limited. 

Shopify makes this whole setting process easy. In fact, it walks you through the entire process, offering your step-by-step guide. You’ll be able to choose from over 1,2000 themes and templates. You can customize them to your liking. and in less than 20 minutes, you’ll have your store ready!  

More importantly, it makes you focus more on other essential parts of your business: mainly selling. And for this very reason, many eCommerce merchants, like you, beginners or not, use this eCommerce platform to sell their products online. 


Perks of Selling on Shopify

Choosing a platform is a big decision for any eCommerce business. And we’ll tell you why Shopify is the best choice for your eCommerce business. Some perks unique to Shopify are:

Easy Setup

Shopify is famous for its user-friendly interface. In fact, one of the main selling points of this ecommerce platform is the fact that it is easy to set up and easy to use. Shopify takes care of all the technical stuff for you. 

You’ll come across various customization features and other management tools that are more than enough to get you rolling. However, the advanced features are not for free and may demand add-on applications.

Customer Service

customer service shopify

Shopify’s customer service is rated better than all of its competitors. Experts are available 24/7 to assist you. They will effectively assist you during the whole setting process. 

Therefore, if you have questions regarding a specific feature or model, you can easily reach out to them for further details. You can also refer to the helpful documents available in the Shopify Help Center.

In-built Marketing Features

Shopify provides incredible marketing features. You can use Email Marketing and Product Reviews to maximize the value you gain from customers. Social Media marketing tool is also available with Shopify. You can create discount coupons which can be a handy marketing tool.

Secure Payment Integration

Shopify offers an SSL certificate that ensures the security of customer and company data. Integrated payment service provides a safe and reliable payment gateway. 

Some of the popular Shopify payment gateways include Shopify Payment, Paypal, Worldpay, Klarna, Amazon pay, and Sage pay.

One thing to keep in mind, that the pricing structure and setting up time can differ from one gateway to another. Make sure to study your choices carefully before making your final decision

shopify store

App Integrations

You can easily integrate the Shopify store with other customization apps. That means you can add more features to your store and increase value.


7 Tips for Selling On Shopify

Shopify is the most accessible platform to set up your eCommerce store. But getting your store online is not enough to start earning. 

Follow our valuable tips to start selling on Shopify and maximize your sales.

1. Improve Your Site’s SEO

You must use Shopify’s SEO (Search Engine Optimization) tools to rank higher on search engines. 

Shopify’s built-in SEO features include editing URLs, Title tags, and meta descriptions. 

Optimize your landing and product pages to provide a positive user experience. Shopify also lets you add keywords to your homepage, which helps users reach your store conveniently through search engines. 


2. Update the Copy on Your Homepage

Shopify allows you to duplicate your homepage, which you can optimize according to your needs. You can test out different themes and designs on the copy. 

Make your homepage such that visitors can decide what to do quickly. Your homepage design can help you avoid visitors’ “decision avoidance” tendency and convert them into buyers. Once you have optimized the copy, update it on your homepage.

3. Include Seasonal or Special Promotions

special offers

Special Promotion is an excellent marketing strategy. You can use special promotions to make the customer feel special and develop a sense of urgency to purchase.

Seasonal promotion during the holidays will help you emotionally connect with your customers, building a committed customer base that understands you and your business. 

A combination of an effective marketing campaign with a tremendous seasonal promotion can boost your sales significantly.

Read this article: 7 Smart E-Commerce Sales Strategies You Might Not Be Using

4. Display Featured Products

You can enable the featured product option on your collections page on Shopify. 

By doing so, you’ll automatically feature the first product on your list. Alternatively, you can choose a featured product known as a Global featured product. Displaying featured products can help boost your sales.

5. Leverage User-generated Content

You can use user-generated content to earn the trust of your customers. 

It’s a natural phenomenon that consumers trust each other more than the company. Displaying user-generated content on your eCommerce store will build brand trust. 

For example, you can use a review submitted by a customer along with a photo on your homepage. Similarly, you can interact with your customers using hashtags on social media to help people identify with your brand. Featured giveaways are another great tool for user engagement.

6. Provide Personalized and Efficient Customer Service

Customer service is the new standard of choice for customers. Personalized and efficient customer service is how you retain your customers and maximize value from them. 

Consumers prefer businesses that make them feel special through their customer service. Improve the customer experience through personalized service and win customer loyalty. 

Customer service tips for your eCommerce business

  • Provide fast support via email.
  • Connect with customers publicly on social media.
  • Fix customer problems in real-time via Live Chat.
  • Add a Frequently Asked Questions page on your store.
  • Telephone support for time-sensitive issues.

You will like to read: 7 Artificial Intelligence Ecommerce Bots Every Brand Builder Ought to Know

7. Contest Marketing

Everyone likes free stuff. 

Capitalize on this and boost your brand awareness through Contest Marketing. Define your target customers and encourage them to participate in your contests. 

You will like to check this infographic: 7 eCommerce Trends to Watch Out for in 2021

The contest should be entertaining and rewarding for your customers. Here’s how you can create your own Contest Marketing Strategy. To effectively boost your sales, games need a well-thought-out and perfectly executed plan. 

Check this article : 6 Alternative Strategies to Boost Your Ecommerce Sales

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