Search for the term “unboxing” on YouTube and you’ll discover almost 80 million results.
Filter your search results for 2020, and you’ll see over 50 million of those results are for the past year alone.
Unboxing videos have taken the video and marketing world by storm. Knowing unboxing videos are an incredibly hot trend is one thing, but capitalizing on this hot trend and maximizing the potential of your own videos is quite another story.
Adopting a best practices approach to your unboxing video creation efforts is an excellent way to stack the odds in your favor. And you don’t need a ton of professional equipment to make impactful videos for your product, just a mobile phone.
Whether you are making unboxing videos for your Shopify store or you want a Facebook video to promote the latest product to arrive at your brick-and-mortar store, knowing how to optimize your unboxing videos is essential.
Integrate the following best practices for unboxing videos into your e-commerce video marketing strategy and you’ll increase your odds of improved content marketing ROI.
Ready? Here goes!
They are particularly effective for e-commerce merchants wanting to offer potential customers an easy way to virtually experience products.
Unlike a brick-and-mortar store where consumers can touch and feel a product for sale, e-commerce merchants must rely on virtual interactions to convince customers of the worth of their products.
When you think of your unboxing videos as a virtual showroom or virtual fitting room for your products, you’ll get a better idea of the importance of thoroughness in your product presentations.
Part of the aim of any unboxing video is to allow your user to step into the unboxing experience by triggering their imagination about desiring to actually have what they see on the video in their life.
From holiday sales at Christmas to back-to-school sales opportunities, knowing your business’s cyclical sales opportunities will help drive your unboxing video strategy. Did we mention Black Friday…
Don’t create your videos just before a holiday is about to happen.
Create and post your videos months in advance so your video SEO (search engine optimization) efforts have time to work their magic.
Don’t just create unboxing videos without a detailed SEO strategy too.
Search engine optimization for your videos can include everything from keyword optimized titles and descriptions to transcriptions of your unboxing videos and blog posts with embedded unboxing videos.
The more detailed your SEO strategy, the greater your odds of unboxing video success.
This isn’t the time to be dull or boring on camera.
Stir desire in your video viewers at the prospect of uncovering unexpected insights about your product. The more enticing your dialogue, the greater your chances of sales conversions are likely to be. For a channel that does this well, check out the Unbox Therapy YouTube channel.
Note: Be careful to not oversell the anticipation if you can’t deliver on your hype. A click-bait unboxing video that doesn’t deliver on its promise is worse than no unboxing video at all.
You want consumers to come away from your videos with a complete understanding of your product.
Don’t assume they’ll pick up the phone and call your customer service line or email your business for answers to their queries.
An unboxing video can offer important information to seniors looking for products or middle-aged consumers wanting to make informed purchasing decisions.
Be aware of buyer personas when creating your unboxing videos and target your dialogue accordingly.
You will also like: 10 Deadly Ecommerce Killers to Avoid
Live-streaming is incredibly popular on multiple social media platforms like:
Consider incorporating livestreaming into your unboxing video strategy for maximum ROI with video-savvy consumers.
When viewers need to strain their eyes to see what you’re doing as you unpack a product, your chances of a sales conversion are slim.
Make sure your video shots are well lit with no glaring sunlight and that you’re using a video camera or smartphone that offers premium video content.
Pay attention to the caliber of your audio too or your video capturing efforts will have been in vain.
Incorporate these eight best practices into your unboxing video strategy and you’ll be well on your way towards improved customer acquisition rates.
Unboxing videos can take time and effort to create, but the impact on your sales rates can make your brand marketing efforts worth the investment.
Will you be integrating unboxing videos into your business growth strategy this year?
The step before unboxing comes logistics and shipping – Fulfillment Bridge offers a variety of shipping services, including custom packaging, so you can ensure your e-commerce venture delights your customers and leverages the benefits of the unboxing experience. When you’re ready to see what a truly global e-commerce shipping partner can do for you, contact Fulfillment Bridge here.