5 Ways Online Sellers Can Reduce Shipping Costs

Reduce Shipping Costs

From selling online via platforms or your own e-commerce site, there is always shipping fees involved and a need to reduce shipping costs so your profits stay strong and your sales stay steady.

Whether you use a general purpose auction and selling site like eBay or something more specialized, like Shopify, posting your unwanted items or your inventory online and opening them up to the world is the best way to get a fair price. 

When your only goal is to sell your outdated clothes and clear out the toys your kids no longer play with, shipping costs may not be much of a concern. You can simply pass the shipping costs on to the buyers and enjoy a clutter-free home and a fatter wallet. But if you hope to transform your online selling into a business, you will need to think a bit more strategically.

Whether its products you sell via platforms, or Fulfillment by Amazon, or a self hosted solution - like WooCommerce - to satisfy your customers shipping is paramount.

Keeping shipping costs low is a vital part of running a successful online selling enterprise. It does not matter if your online business is large or small - modern buyers expect low cost and even free shipping.

When you want to attract the most customers, offering free shipping is a smart move, but keep in mind that the shipping costs you incur will be coming directly out of your profits.

If you want to make money online and build a successful selling business, you need to look for ways to lower your shipping costs. Whether you are offering free shipping or passing the costs on to your buyers, keeping shipping costs as low as possible is good for business.

Here are five smart strategies to reduce shipping costs and better serve your buyers.

1. Lighten up your packing materials

You need to protect your delicate items in transit, but not all protective materials are the same.

Look for lightweight protective materials like air pillows and bubble wrap; the less your package weighs, the less it will cost to ship. It always to pays to choose the right product packaging to fit your brand, which includes the packing material.

2. Make the most of flat-rate shipping

All major shipping companies now offer some form of flat-rate shipping, and that can save you a lot of money.

Shipping your heavier items using the flat-rate option could save you a lot, so research your options and make your choice accordingly.

3. Do not be afraid to negotiate

Even if your business is a small one, you may be able to negotiate terms and rates with your shipper.

Competition between shipping vendors has never been greater, and that is good news for you and your negotiating power. With that said, not all shippers are created equal, so make sure the fulfillment company you choose to work with can meet the customer service expectations you require.

4. Buy your supplies in bulk

If you do any kind of volume, you will go through tons of air pillows, boxes and other shipping items.

Buying those items in bulk could save you a lot of money, so take advantage of volume discounts to reduce your shipping costs.

5. Recycle and reuse your own shipping supplies

Chances are you are an online buyer as well as a seller, so use that double status to save money.

Keep the boxes and packing materials you receive and repurpose them for your own packages.

Be sure to remove the old shipping labels first or cover them with your own - this will speed the delivery and help you avoid any unnecessary delays.

Bonus: Top Tips to Reduce Your International Shipping Costs [Video]

Wrapping Up

Whether you are running a small business or just selling the occasional yard sale find on eBay, keeping your shipping costs low is good for your bottom line.

When you offer free shipping to attract more customers, every dollar you spend on boxes, packing materials and postage is one less dollar of profit. If you pass your shipping costs on to your customers, you can bet buyers are weighing the cost of shipping when deciding whether or not to buy.

Any way you slice it, lower shipping costs is good for business, and the five tips listed above will help you trim those expenses and make the most of your business.

After the Checkout: Make Shipping Easy on Yourself with the Help of Fulfillment Bridge

Once you have your site optimized, from guests checkout options and pricing to images and user generated content, your sales will start to climb. Prepare to keep your customers happy and yourself sane by taking advantage of the full suite of Fulfillment Bridge Ecommerce solutions.


When you are ready to take your ecommerce shipping and fulfillment to the next level, contact Fulfillment Bridge

Kais Khadhraoui
Kais Khadhraoui
I'm the CEO & Founder at Fulfillment Bridge. I spent more than 12 years providing cutting edge financial solutions to global banks and stock exchanges and running successfully Multimillions projects at global scale. I decided 8 years ago to start my entrepreneurial adventure in the eCommerce industry. I discovered similarities in both fields which made it easier for me to provide high quality eCommerce related services inspired from the Fintech world. My ultimate goal is to create a leading eCommerce solution following the high standards adopted in the financial industry. When you are looking to take your ecommerce to the next level and partner with a logistics provider that specializes in global ecommerce solutions, you can get in touch with me on LinkedIn.