Fulfillment Bridge Featured on Express FM: How Tunisia is Replicating China's Cross-Border E-commerce Success

A conversation about building cross-border e-commerce infrastructure from Tunisia

Fulfillment Bridge's CEO, Kais Khadhraoui, was a guest on Express FM, one of Tunisia's radio stations, to discuss how cross-border e-commerce has evolved and what it means for Tunisian sellers.

In the interview, he walks through the journey of Fulfillment Bridge, looks at how cross-border e-commerce developed out of China, and explains how the company is building comparable infrastructure from Tunisia to serve global markets.

Why the China comparison matters

Cross-border e-commerce from China grew because sellers could rely on infrastructure that made selling and shipping abroad simple: consolidated logistics, clear customs handling and reliable delivery to customers in other countries. The discussion explores what it would take to offer that same experience to sellers and artisans in Tunisia and across the wider Middle East and Africa region.

Watch the interview

Watch the full Express FM interview on YouTube.

Learn more

Sellers in Tunisia who want to start exporting can read about how Fulfillment Bridge ships from Tunisia, or take the export readiness check to see where their business stands.